I’ve written in and taught AP style for more than two decades. But the more I read, the more I wonder if this standard is becoming less of a standard. The companies I’ve worked for in public relations have all used AP style as the baseline for press-related documents. Some of them have created their own style books, which invariably start with “Our standard style is Associated Press style, with the following exceptions.” The company then states its own exceptions from “the standard.”
Publications almost always used AP style (if they aren’t the New York Times, that is). But I’m reading more and more material – including publications – that don’t follow AP style on some of the fundamental style issues, such as state abbreviations, commas in a series, and the use of Internet, e-mail and Web site.
I also hear reports from former students that style issues matter little to many clients and organizations today. Maybe the leadership has grown up in the electronic communications era enough to feel more flexible now on some of those style questions, particularly around electronic communication (Internet, e-mail and Web site, for example).
I’d like your perspective. What do you see from your clients and your organizations? Are they sticklers for style? If so, is it AP style? If not AP style, what is it? If the standards are loose, how do you maintain consistency? Put your thoughts in a comment. I’m sure others will be interested in knowing what’s happening with other companies.
